投资者故事

发布于 2017 五月 8

AAM 在 PR Daily 视频奖中获得荣誉奖

您如何接触、激励和联系在全球 13 个国家/地区和 36 个工厂中工作的 13,000 名员工？对 AAM 来说，这是通过视频来实现的。

如今，PR Daily 在其 2016 年视频奖“内部通讯”类别中授予 AAM 荣誉奖，以表彰其“The POWER to Move”（推动世界的力量）。

PR Daily 在通知 AAM 获奖时表示：“您展示了在制作有效的内部和外部消息时，视频所能发挥的强大作用。”“您让您的员工通过一个温馨感人的视频分享了他们的创意。”

在不到 3 分钟的时间里，AAM 有效地借助图像和音乐，以前所未有的方式讲述了自己的故事。AAM 不仅仅供应汽车零部件…..该公司还为世界传递力量。

从董事长兼首席执行官到暑期带薪实习人员，整个全球团队都被这段视频触动，它巧妙地使用画外音提醒所有员工：公司的使命比设计、开发和制造汽车产品及系统更远大且更大胆。

AAM 市场营销与传播经理 Kristi Van Wormer 表示：“我们传递力量，这意味着我们推动事物移动。但我们推动的不只是车辆。”“还包括其中的人 -- 这样一来，便可推动社区、学校和居民区的发展，并激发创新与想象力。我们作为一个全球性团队共同完成这项任务。”

更多信息：

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Christopher Son

市场与企业传播副总裁

+1 (313) 758-4814

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AMERICAN AXLE & MANUFACTURING

One Dauch Drive
Detroit, MI 48211-1198

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