História do investidor

Publicado em 8 de maio de 2017

AAM recebe Menção Honrosa no Prêmio de Vídeo do PR Daily

Como você alcança, inspira e conecta 13.000 pessoas que trabalham em 13 países e 36 instalações em todo o mundo? Para a AAM, a resposta foi por meio do vídeo.

Agora, a PR Daily reconheceu a AAM com uma menção honrosa no seu prêmio de Vídeo 2016, na categoria Comunicação Interna pelo vídeo "O PODER de Movimentar" (The POWER to Move).

"Vocês mostraram quão benéfico um vídeo pode ser quando elabora mensagens internas e externas poderosas", avaliou o PR Daily ao comunicar a AAM sobre o prêmio. "Vocês capacitaram os seus funcionários a compartilhar suas ideias criativas com um vídeo emocionante".

Em menos de três minutos e usando imagens poderosas e música, a AAM contou a sua história de uma maneira que ainda não havia sido feita. A AAM não fornece apenas peças automotivas…, a empresa ENERGIZA o mundo.

Do Presidente e Diretor Executivo ao funcionário temporário, toda a equipe global ficou emocionada com o vídeo que, estrategicamente, não usa narração para lembrar a todos os associados que a missão da empresa é maior e mais ousada do que criar, projetar e produzir produtos e sistemas veiculares.

"Fornecemos potência, o que significa que fazemos com que as coisas se movimentem. Mas, não movemos apenas veículos", lembrou Kristi Van Wormer, gerente de Marketing e Comunicação da AAM. "Movemos as pessoas que estão dentro dos veículos e, ao fazer isso, movimentamos comunidades, escolas, bairros, inovação e imaginações. E fazemos isso juntos com uma equipe global única".

Para mais informações:

MÍDIA

Christopher Son

Vice-presidente, Marketing e comunicações corporativas

+1 (313) 758-4814

Contact
AMERICAN AXLE & MANUFACTURING

One Dauch Drive
Detroit, MI 48211-1198

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